Regional Manager supporting the University of Southampton

The Opportunity

We at Sannam S4 are reengineering what a consulting organization can be. We own our client’s challenges as if they were our own. We help them transform for the future by offering practical solutions that are crafted intelligently, passionately, relentlessly.

We are a great team to work for people who are self-motivated, innovative and believe in team work. Whether you have years of experience or come right out of college, we invite you to explore our many opportunities. Find out how you can use your talents and develop your skills to make an impact immediately.

You are invited to a world of opportunities where you can contribute in your own special way to how we collaborate with each other in a culture of learning, coaching, diversity and inclusion. And be a part of team that is known for its unwavering commitment to make a difference in partnership with its clients, shareholders, communities and colleagues.


Job Purpose

We are looking for a senior international education professional to support our client the University of Southampton (Southampton), UK, to fulfill its objectives across the Southeast Asia region. The job-holder’s primary focus will be carrying out the University’s recruitment activities across Southeast Asia while other responsibilities include assisting with market strategy, brand building, agent management and partnership development. The position involves frequent, sophisticated interaction with international clients and significant travel time is required.

We are looking for an enthusiastic, driven and flexible candidate based in Kuala Lumpur, with recent experience of working in student recruitment or a similar environment. The post holder will be expected to travel extensively (40%) including weekends once domestic and international travel returns to normal.

Role

As a Regional Manager, you will implement marketing plans to recruit students from South East Asia. Specifically, you will:
1. Develop positive relationships with key stakeholders across Southeast Asia such as high schools, education agents, prospective students and parents, scholarship bodies, institutions and other key stakeholders
2. Collaborate with internal and external stakeholders
3. Enhance student attraction, conversion and retention

Responsibilities

1. Develop and drive marketing/business plans in line with University of Southampton’s regional recruitment strategy with a focus on achieving student enrolment targets. Conduct market research to identify opportunities and challenges for the University.
2. Build an understanding of the University’s programs and USPs.
3. Represent the University in events, conferences and meetings to build profile and awareness of the University brand. Develop relationships with government, business and industry, the education sector, the media and wider community interest groups to support Southampton’s regional objectives.
4. Identify, develop and maintain the University’s relationships with key stakeholders (colleges, agencies, high schools, alumni, government departments and offices, corporate entities etc.)
5. Build strong working relationships with recruitment agents, including telephone and email communication. Conduct regular visits (virtual and in-person as required) to agent offices in to interview prospective students and engage with agency staff.
6. Conduct school visits (virtual and in-person as required) to build relationships with school staff and deliver presentations advising high school students about applying to the University.
7. Conduct email and telephone follow-up of enquirers met at recruitment events to increase enquirer-application conversion.
8. Conduct telephone follow up with new applicants from South East Asia to improve application-acceptance conversion.
9. Answer email and telephone enquiries from prospective students and parents for Foundation, UG, PGT and PGR courses at the University.
10. Aid in the identification, selection and maintenance of relevant HE institutions in Southeast Asia for academic partnerships and various collaborations with the University.
11. Set benchmarks and lead by example in providing outstanding standards of service and partnership with all stakeholders across the University’s faculty and divisions, including prospective and continuing international students, alumni, fellow staff members and external representatives.
12. Maintain a thorough knowledge of relevant standards, legislation and political frameworks (both the UK and that of emerging markets)
13. Provide high-level advice and guidance on the business practices, protocols, principles, ethics in the emerging markets.
14. Prepare and submit monthly and quarterly reports. Review collated statistics to inform planning and strategy, as requested by the senior University staff. Track expenses and manage a budget.
15. Contribute to the annual market plan for South East Asia in consultation with the Regional Director South, South East and Central Asia, Russia, CIS, EU and UKI. Conduct market research e.g. gathering contact information for high school counsellors, competitor institution entry requirements from South East Asia