About Us
Sannam S4 is itself rapidly expanding into dynamic markets. Based on client demand, the Company is taking its unique support model into fast growing, dynamic and complicated markets. The Company’s aim is to be the leading market entry and expansion support partner to leading globally ambitious firms.
In the past five years alone we have assisted over 350 organizations explore enter and expand into India, China and Brazil and we are now rolling out our own support network in the further high growth markets like Australia, Canada, Colombia, Eastern Europe, France, Germany, Hong Kong, Indonesia, Italy, Malaysia, Mexico, Russia, UAE, Singapore, Thailand, U.K., U.S.A and Vietnam.

We are trusted by many of the world’s leading brands to support them in the most difficult business environments. We are passionate about what we do and committed to our own further international expansion. We employ over 200 staff, operate many offices, across multiple continents, and at virtually every working hour of the day are serving someone somewhere with their own international growth agenda.

The Sannam S4 Group consists of a number of integrated international market entry and expansion businesses. Sannam S4 also conceptualised and operates the US Business Centers, an initiative to support increased trade and investment between the US and India.
Why Us?

1. Understanding
As an international to in-country firm, we deliver home-to-host country business support on both sides and act as a bridge between you and your target market. A fully integrated suite of services delivered by one firm, to ensure continuity and business success in the market. Our solutions are practical, implementation focused and results-driven. They are not theoretical. We seek to fully understand your needs and then deliver bespoke solutions to meet your objectives, business model and mode of entry. We are credible in all that we do, we look after your interests-our business depends on it. You can trust us to do the right thing.

2. Focus
Supporting cross border trade and investment is what we do 24×7, 365 days a year. We operate directly in some of the world’s most challenging regions, and have the experience and know how where and when you need it most. We free you up to focus on your core competencies by taking care of your back-office functions and we take the worry of local compliance away from you. Our end-to end support continues throughout your journey, giving you confidence that there is always someone in-country looking after your best interests. Our professional success is measured by your success so our objectives are aligned.
The scale of our operations and the quality of our resources mean you don’t have to invest in fixed local operations costs


1. Our approach
We are not a think-tank. We deliver practical solutions and implement them. Our processes are robust, well ‘tried and tested’, across all industry sectors and in our markets. Our approach delivers results which enable our clients to ‘hit the ground’ running.

2. Our people
Born and bred in the local market, supported by 30+ years of expatriate, local market entry, experience. Our teams are a deeply blended mix of ‘local’ and ‘foreign’ professionals, all with substantial ‘cross–border’ experience. We are client focussed and operate under a set of shared values of integrity and trust. These govern what we do and we do not compromise on these qualities.

2. Our expertise
We employ highly-skilled, ‘in-country’ professionals across all the functional disciplines needed to deliver market entry and business expansion services, across all industry sectors in challenging markets. We bring expertise from market research, compliance, tax, accounting, business development, marketing, HR, and recruitment to deliver practical solutions to your business.
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