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Digital Campaign Manager ( PPC / Paid Search )
Job Title:
Digital Campaign Manager ( PPC / Paid Search )
Job Description:
We are looking for a campaign manager to join our digital marketing team and drive impactful campaigns on ad networks and social media. The ideal candidate would be an independent thinker and strategist with a firm grasp on how to get great results out of popular paid search platforms. He/she should also be able to communicate and coordinate effectively with the content team to generate high quality creatives and copy that converts.
Experience Range:
5 - 7 years
Educational Qualifications:
Any graduation,
Job Responsibilities:
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing, Social Media)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing, Social Media)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Skills Required:
Digital Marketing, Pay Per Click (PPC), Google AdWords, SEM, SEO, Data Analysis, MS Excel, Google Analytics, Tableau, HTML,
Candidate Attributes:
Proven experience as a PPC Manager
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (AdWords, Bing, LinkedIn, etc.) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (AdWords, Bing, LinkedIn, etc.) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Job Code: KL-8DW6PJNZ
About Us
Headquartered in Dallas, [x]cube LABS helps enterprises globally with digital transformation and digital technology adoption. We take a highly collaborative approach and help solve problems across the entire digital transformation journey from ideation and strategizing to experimentation and execution. We specialize in helping enterprises transform customer experience, and in the process we help you leverage new, digitally driven, business models.
[x]cube LABS helps enterprises innovate and disrupt markets by leveraging digital as a strategy. The [x]cube team offers deep expertise in all things digital: CX strategy and transformation, digital innovation, augmented reality, virtual reality, blockchain, social, mobile, analytics, cloud, IoT, and more. We have delivered over 800 solutions across industries, won 25+ International awards, worked with 500+ clients & created value of over US $2.0 Billion for our clients. [x]cube is also one of the first 12 agencies globally to be approved by Google as a Certified Developer Partner.
[x]cube LABS helps enterprises innovate and disrupt markets by leveraging digital as a strategy. The [x]cube team offers deep expertise in all things digital: CX strategy and transformation, digital innovation, augmented reality, virtual reality, blockchain, social, mobile, analytics, cloud, IoT, and more. We have delivered over 800 solutions across industries, won 25+ International awards, worked with 500+ clients & created value of over US $2.0 Billion for our clients. [x]cube is also one of the first 12 agencies globally to be approved by Google as a Certified Developer Partner.
Why Us?
We are one of the first 12 agencies globally to be approved by Google as a Certified Developer Partner and one of the few companies to receive AWS IoT Service Delivery Designation. At [x]cube LABS, innovation is the mantra at every desk and each project offers unique opportunities to learn, lead and achieve as a team.
A company always at the cutting-edge of innovation, we present an incredible opportunity to learn and grow.
Expertise in new-age technologies. Learn every tool and tech that will shape our tomorrow.
We believe in being creative and versatile. Get to work on a range of digital products crafted to engage and entertain.
[x]cube's clientele features some of the top global Fortune 1000 enterprises. Make your mark on products targeted at benefitting billions of lives.
Get access to our state-of-the-art research labs. Formulate and contribute to game changing visions.
Competitive packages, attractive benefits and rewards.
A fun, informal working environment.
[x]cube LABS, YesGnome & Upshot are divisions of PurpleTalk.
Have a query? Email us on alphateam@xcubelabs.com.
A company always at the cutting-edge of innovation, we present an incredible opportunity to learn and grow.
Expertise in new-age technologies. Learn every tool and tech that will shape our tomorrow.
We believe in being creative and versatile. Get to work on a range of digital products crafted to engage and entertain.
[x]cube's clientele features some of the top global Fortune 1000 enterprises. Make your mark on products targeted at benefitting billions of lives.
Get access to our state-of-the-art research labs. Formulate and contribute to game changing visions.
Competitive packages, attractive benefits and rewards.
A fun, informal working environment.
[x]cube LABS, YesGnome & Upshot are divisions of PurpleTalk.
Have a query? Email us on alphateam@xcubelabs.com.
