JOB RESPONSIBILITIES:
Take ownership of service offerings and craft go-to-market strategies
Be responsible for end-to-end marketing initiatives for assigned verticals
Work closely with design and development teams to run and monitor marketing activities
Take a thorough, data-driven approach to optimise and improve marketing strategies
Create detailed, well-researched content pieces to drive interest and generate leads
Create high converting marketing funnels consisting of gated collaterals, landing pages, targeted campaigns and more
Pitch new ideas and strategies to elevate marketing activities to new levels
Collaborate with pre-sales, sales and other business development units to facilitate interaction with prospects and new project acquisitions
REQUIRED SKILLS:
Good understanding of digital marketing concepts
Excellent verbal and written communication skills
Ability to think creatively and leverage digital marketing platforms to craft successful campaigns
A sense of aesthetics and a love for great copy and expertise in writing website content
Keen interest in new-age digital technologies
Ability to perform in a fast-paced, data-driven setup
Research-oriented approach to content creation
DESIRED SKILLS:
Hands on experience with digital marketing and content creation tools such as instapage, canva, surveymonkey, getresponse, freshchat etc
Understanding of paid search campaigns on Google, Adsense and major social networks