Title Copywriter
Job Title:
Title Copywriter
Job Description:
Content Marketing Copywriting
• Act upon the requests of Author Marketing Team to edit technical content received from particular
authors or subsets of authors & convert them into author interviews, author blogs, author articles
and scripts for author videos.
• Working with Category Management, to understand how to optimize the content for a particular
category.
• Conduct continuous research to identify different technical content types that can be created for
content marketing.
• Take on board the feedback you receive on the content created & make changes as required.
• As and when necessary (determined by your schedule) conduct rewrites of currently published
titles to optimize the Content in an attempt to drive better discoverability and revenue of Titles
associated with it.
• Ensure that the content copy includes keyword optimized backlinks to Amazon pages and Packt
pages (product pages)
Content Availability & Quality:
• Managing the content pipeline for your team, maintaining a well-stocked pipeline of both short and
longer-form content awaiting publication to ensure there are no gaps.
• Managing the quality of the content you publish, editing, plagiarism checks and proofing as
necessary, working to strict guidelines and safeguarding Packt’s brand reputation
• Ensuring the best possible customer experience of the content, creating engaging and interesting
headlines and a good, mobile-first reading experience.
• Optimizing for keywords and SEO within content to maximize visibility and engagement
• Tracking and evaluating engagement metrics for each post, and using this data in a structured way
to make informed decisions about content posting.
• Ensuring feedback loop from customer data to the Author Marketing Executive
• Conduct regular desktop research to identify potential enhancements and optimizations to
Content Create that are new or haven’t been considered by Packt
• Submit these to your line manager for consideration for testing and implementation if successful.
Data Capture & Reporting
• Producing regular analysis of what is and isn’t working, and building this into content creation.
• Preparing and sharing reports to all relevant stakeholders for all Content Types created for
different sites/purposes & the analytics around them.
Experience Range:
1 - 6 years
Educational Qualifications:
Any graduation ,or Any PG ,or Any Doctorate
Skills Required:
Academic Writing
Job Code: KL-AUTH-TC12-MUM-1
About Us
Founded in 2004 in Birmingham, UK, Packt is a developer skills platform that supports software professionals in learning the skills they need to stay relevant in their field.
Packt aims to put software to work in new ways by delivering effective learning and information services to IT professionals, whether that's specific learning on an emerging technology or optimizing key skills in more established tools.
Working closer to that vision, we have published >7000 videos, books, and courses on a spectrum of technologies, including Big Data, Cyber-security, AI, Machine Learning, and Cloud. With our author network of 6500+ experts, we have the unique ability to publish on emerging technologies faster than any other publisher, giving us the edge on providing relevant content that updates as quickly as technology moves. This translates into >50 fresh learning content pieces each month (within Explorer, our target is to publish around 25 books per month across the four categories, namely Data Science, Admin & Cloud, Coding & Tools, and Programming).
Covering both emerging and established tools and trends through a variety of learning formats, we have a growing ecosystem of resources and products that we want every developer to explore and utilize in their lives.
Our videos, courses, eBooks, and bespoke-to-your-business training services deliver effective and concise learning, coupled with guides and tutorials to help you through your digital transformation. Companies embracing our content stay competitive and relevant in this fast-changing landscape of latest technologies.
Packt aims to put software to work in new ways by delivering effective learning and information services to IT professionals, whether that's specific learning on an emerging technology or optimizing key skills in more established tools.
Working closer to that vision, we have published >7000 videos, books, and courses on a spectrum of technologies, including Big Data, Cyber-security, AI, Machine Learning, and Cloud. With our author network of 6500+ experts, we have the unique ability to publish on emerging technologies faster than any other publisher, giving us the edge on providing relevant content that updates as quickly as technology moves. This translates into >50 fresh learning content pieces each month (within Explorer, our target is to publish around 25 books per month across the four categories, namely Data Science, Admin & Cloud, Coding & Tools, and Programming).
Covering both emerging and established tools and trends through a variety of learning formats, we have a growing ecosystem of resources and products that we want every developer to explore and utilize in their lives.
Our videos, courses, eBooks, and bespoke-to-your-business training services deliver effective and concise learning, coupled with guides and tutorials to help you through your digital transformation. Companies embracing our content stay competitive and relevant in this fast-changing landscape of latest technologies.
Why Us?
A job at Packt is a career made by you, with development opportunities, benefits and a working culture that embraces diversity. So whether you’re looking for an internship, graduate opportunities, or a full-time job opening to progress your professional career, at Packt you can shape your own path as you work with the products and people that drive our rapid business growth.
Our vision and values are part of our open culture in which a personal approach is central to achieving optimum performance. They guide our daily decisions and actions. They underpin everything we say and do.
Our Vision
To be the most trusted developer skills service that developers rely on to stay relevant.
Our Values
Relentless: We don't stop when it comes to supporting developers. And we don't let up in supporting each other to remain creative and driven in how we work.
Reliable: People can trust Packt. All our actions and our language are driven by a shared understanding that someone always depends on the work we do.
Responsive: At every moment, we're actually aware of what's important to both our customers and colleagues. Because we're responsive, we don't let things happen to us - we make things happen.
Our vision and values are part of our open culture in which a personal approach is central to achieving optimum performance. They guide our daily decisions and actions. They underpin everything we say and do.
Our Vision
To be the most trusted developer skills service that developers rely on to stay relevant.
Our Values
Relentless: We don't stop when it comes to supporting developers. And we don't let up in supporting each other to remain creative and driven in how we work.
Reliable: People can trust Packt. All our actions and our language are driven by a shared understanding that someone always depends on the work we do.
Responsive: At every moment, we're actually aware of what's important to both our customers and colleagues. Because we're responsive, we don't let things happen to us - we make things happen.
