1. SEO Planning & Execution
a. Create and manage an SEO roadmap to win share of voice on Google Search in key intent categories and drive relevant traffic to the platform
b. Manage a team of analysts to ensure quality implementation across on-page and off-page. Track technical SEO metrics and provide recommendations to
c. Work with SEO Experts to review, refine and pivot strategy based on performance data
d. Working closely with tech teams, identify and implement standard processes and automation to bring repeatability, efficiency and massive scale to SEO execution.
e. Track and measure success metrics to optimize and improve performance
2. Content Marketing
a. Develop content needs essential to drive relevancy and authority in SEO
b. Create innovative content experiences that would attract and delight target users and set us apart from competition. This would include coming up with mobile-first content ideas that users can read, view, watch, interact with and share.
c. Integrate content plans with other branding, performance and engagement channels including social and PR.
d. Manage execution of content needs through a team of content editor, writers, designers, and video agency
e. Analyze content performance metrics and drive optimization.
3. Contribute to product roadmap
a. Partner with Product Management team to synchronize content and functionality on the platform
8 - 12 years
Any graduation
1. SEO Planning & Execution
a. Create and manage an SEO roadmap to win share of voice on Google Search in key intent categories and drive relevant traffic to the platform
b. Manage a team of analysts to ensure quality implementation across on-page and off-page. Track technical SEO metrics and provide recommendations to
c. Work with SEO Experts to review, refine and pivot strategy based on performance data
d. Working closely with tech teams, identify and implement standard processes and automation to bring repeatability, efficiency and massive scale to SEO execution.
e. Track and measure success metrics to optimize and improve performance
2. Content Marketing
a. Develop content needs essential to drive relevancy and authority in SEO
b. Create innovative content experiences that would attract and delight target users and set us apart from competition. This would include coming up with mobile-first content ideas that users can read, view, watch, interact with and share.
c. Integrate content plans with other branding, performance and engagement channels including social and PR.
d. Manage execution of content needs through a team of content editor, writers, designers, and video agency
e. Analyze content performance metrics and drive optimization.
3. Contribute to product roadmap
a. Partner with Product Management team to synchronize content and functionality on the platform
SEO KNOWLEDGE , preferably for B2C businesses , Extremely collaborative , analytical thinking , Basic knowledge of products , Understanding of organic social , PR & paid advertising channels , team management experience
Strong bias for action
Strong ability to tightly manage multi-functional roadmaps, with an ability to identify areas of process improvement
Extremely collaborative, with experience working with global teams
Experience in implementing SEO & Content programs, preferably for B2C businesses
Good balance of creative and analytical thinking.
Ability to crunch numbers with a focus on translating data insights to actions
Basic knowledge of products and concepts in consumer finance * Understanding of organic social, PR & paid advertising channels. * Experience working in fast-paced, agile environments, and experience with startups is preferred
Must have team management experience