Product Marketing Manager with Livekeeping Technologies(Subsidiary of IndiaMART)
Job Title:
Product Marketing Manager with Livekeeping Technologies(Subsidiary of IndiaMART)
Job Description:
Livekeeping is a leading mobile-first SaaS solution that brings Tally ERP data live on mobile, enabling business owners, accountants, and teams to access real-time accounting, receivables, and business insights anytime, anywhere.
We serve thousands of MSMEs, accountants, and enterprises across India, empowering them to make faster decisions, improve cash flow, and enhance productivity.
The Product Marketing Manager is responsible for driving product success by understanding customer needs, market trends, and the competitive landscape. They will translate technical features into customer-facing value propositions and collaborate with various teams to create go-to-market strategies, launch new products, and ensure consistent messaging across all channels. Key responsibilities include developing and executing go-to-market strategies, conducting market research, developing product messaging, creating content, enabling sales teams, engaging with customers, and measuring campaign performance.
Experience Range:
3 - 7 years
Educational Qualifications:
-Bachelor's degree in Marketing , -Bachelor's degree in Business ,or MBA
Job Responsibilities:
Go-to-Market (GTM) Strategy & Execution
Develop and execute go-to-market strategies for new product launches and feature releases.
Define target audience segments and craft tailored messaging that resonates with each.
Create and manage launch plans including sales enablement, content, campaigns, and customer communications.
Market Research & Competitive Intelligence
Conduct market analysis to understand industry trends, customer behavior, and competitor activities.
Translate insights into actionable strategies for positioning and differentiation.
Provide competitive battle cards and analysis for internal teams.
Messaging & Positioning
Develop compelling product messaging that clearly communicates the value proposition and differentiators.
Ensure consistent product messaging across all marketing channels and sales collateral.
Create impactful storytelling around the product to strengthen brand positioning.
Content Development
Collaborate with content and creative teams to produce product-focused marketing assets:.
Sales decks, brochures, and datasheets
Case studies and whitepapers
Product videos and demos
Blog posts, landing pages, and email campaigns
Ensure content aligns with buyer journeys and supports demand generation activities.
Sales Enablement
Partner with sales teams to provide training, tools, and materials that help them effectively sell products.
Create playbooks, scripts, and FAQs to address customer objections.
Measure the impact of enablement efforts on conversion rates and sales performance.
Customer & Community Engagement
Work with Customer Success to capture customer feedback, testimonials, and case studies.
Support user community initiatives, webinars, and events to increase engagement.
Use insights to improve product adoption and satisfaction.
Performance Measurement
Define success metrics for product marketing campaigns and track ROI.
Analyze the effectiveness of GTM strategies and optimize based on data-driven insights.
Present regular performance reports to leadership.
Skills Required:
Market Analysis , Competitive Intelligence , Sales Enablement , CRM Tools , HubSpot , Salesforce , Zoho , Go-to-Market Strategy , Content Development , Storytelling , Product Marketing , B2B Marketing , B2C Marketing , Product Launches , Marketing Campaigns , Customer Research , Communication , Presentation Skills , Problem Solving , Data Analysis , Customer Engagement , Performance Measurement , Product Messaging
Candidate Attributes:
- Proven track record of developing and executing successful product launches and marketing campaigns.
- Strong analytical skills with ability to derive insights from market data and customer research.
- Excellent communication, storytelling, and presentation skills.
- Ability to work cross-functionally and influence without authority.
- Experience in sales enablement and CRM tools (HubSpot, Salesforce, Zoho, etc.) preferred.
- Creative thinker with a problem-solving mindset and passion for customer-centric marketing.
Job Code: KL-WS7LGPH8
About Us
IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers. With a 60% market share of the online B2B Classified space in India, the channel focuses on providing a platform to Small and medium Enterprises (SMEs), large enterprises as well as individuals. Founded in 1999, the company’s mission is ‘to make doing business easy.
Over the last 29 years, we have been continuously evolving our platform using sophisticated business-enablement technologies to make doing business easy. Our credo, 'to make doing business easy', appropriately depicts our approach. With 104 million product offerings and 84 lakh responsive supplier base, we provide ease and convenience to our 21.1 crore buyers. Our IPO was a thumping success in 2019, reaffirming the trust of our users and investors alike.
IndiaMART has been the proud recipient of the "Most Promising Company of the Year” at the CNBC Awaaz CEO Awards in 2019, ‘Video Content in a Business Website- Special Mention’ at Video Media Awards and Summit 2019, ‘Best Online Classified Website’ at Drivers of Digital Summit & Awards 2018, ‘Best Business App Award’ at GMASA 2017, ‘Special Contribution Award’ at WASME – Super SME Awards 2016, Manthan Award South Asia and Asia Pacific 2013 under the ‘E-business and Financial Inclusion’ category and Red Herring 100 Asia Awards 2008.
IndiaMART has over 6,102 employees located across 69 offices in the country. We look forward to having you as a part of the team.
Over the last 29 years, we have been continuously evolving our platform using sophisticated business-enablement technologies to make doing business easy. Our credo, 'to make doing business easy', appropriately depicts our approach. With 104 million product offerings and 84 lakh responsive supplier base, we provide ease and convenience to our 21.1 crore buyers. Our IPO was a thumping success in 2019, reaffirming the trust of our users and investors alike.
IndiaMART has been the proud recipient of the "Most Promising Company of the Year” at the CNBC Awaaz CEO Awards in 2019, ‘Video Content in a Business Website- Special Mention’ at Video Media Awards and Summit 2019, ‘Best Online Classified Website’ at Drivers of Digital Summit & Awards 2018, ‘Best Business App Award’ at GMASA 2017, ‘Special Contribution Award’ at WASME – Super SME Awards 2016, Manthan Award South Asia and Asia Pacific 2013 under the ‘E-business and Financial Inclusion’ category and Red Herring 100 Asia Awards 2008.
IndiaMART has over 6,102 employees located across 69 offices in the country. We look forward to having you as a part of the team.
Why Us?
Our greatest assets are the IndiaMARTians. For our employee’s personal and professional development, we provide a variety of career advancement opportunities as well as learning and development activities.
They get the benefit of working with India's largest online B2B marketplace along with a fast-paced career progression. Potential employees can advance to the leadership roles within five years of their work tenure. We have more than 500 employees working with us who are testimony to this program.
The superheroes take advantage of our cutting-edge I-LEAP program, which allows employees to "Learn as they Work“. Our Superlative Incentive Programs, arguably among the best in business today, allows them to earn more as they do more.
IndiaMART is an Equal Opportunity Employer. All eligible applicants are considered for further rounds of discussions regardless of their race, religion, caste, creed, color, gender, marital status, age, political views, ethnicity, disability status, or any other characteristic protected by law.
IndiaMART believes in creating a conducive work environment that promotes diversity while working as one team responsible for achieving our common goals with passion and integrity. These form our core values (TRIP).
They get the benefit of working with India's largest online B2B marketplace along with a fast-paced career progression. Potential employees can advance to the leadership roles within five years of their work tenure. We have more than 500 employees working with us who are testimony to this program.
The superheroes take advantage of our cutting-edge I-LEAP program, which allows employees to "Learn as they Work“. Our Superlative Incentive Programs, arguably among the best in business today, allows them to earn more as they do more.
IndiaMART is an Equal Opportunity Employer. All eligible applicants are considered for further rounds of discussions regardless of their race, religion, caste, creed, color, gender, marital status, age, political views, ethnicity, disability status, or any other characteristic protected by law.
IndiaMART believes in creating a conducive work environment that promotes diversity while working as one team responsible for achieving our common goals with passion and integrity. These form our core values (TRIP).
