Digital Marketing Consultant
We are looking for a senior expert to lead high-budget digital acquisition for IndiaMART through advanced performance campaigns on Google. The candidate will be expected to strategize, execute, and scale acquisition efforts across top-performing categories.
5 - 10 years
-B.Tech/B.E
Own and drive high-value paid campaigns across Google Search
Strategic ownership of traffic, leads, and ROI across product categories
Use tools like GA4, GTM, Looker Studio for performance improvement
Mentor junior team members and contribute to knowledge processes
Develop A/B testing strategy across creatives, bids, and landing page
Collaborate with product and analytics for landing page and conversion rate optimization
Google Ads , Google Search , Paid Marketing Campaign
Required Skills:
5+ years of digital performance marketing experience
₹3cr+ monthly budget management across paid media platforms
Expertise in keyword planning, video marketing (YouTube), remarketing & audience segmentation
Strong data interpretation and reporting skills
Proven track record in reducing CPL and improving lead quality
Preferred:
Experience in B2B/SaaS/Marketplace
Stakeholder management and team leadership experience
Exposure to performance automation or scripts in Google Ads