1. Plan and execute all digital marketing growth strategies across channels including SEM(Google), Facebook Campaigns, emails, SMS and display advertising campaigns.
2. Design, build & maintain affiliate campaigns and Ads creatives.
3. Measure and report the performance of all digital marketing campaigns and assess against goals.
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Plan, execute, and measure experiments and conversion tests
6. Collaborate with internal teams to create landing pages and optimize the user experience
7. Collaborate with agencies and other vendor partners
8. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate