Assistant Manager - Digital Marketing

  • Gurugram, Haryana, India
  • On Roll
  • Content & Marketing
  • 3 - 5 years
Job Title:

Assistant Manager - Digital Marketing

Job Description:

1. Managing all execution across Paid Channels(Google, Facebook, SMS, Notifications etc)
2. Provide internal reports on a regular basis
3. Plotting the plans for the digital channels whenever required
4. Meeting all the targets 
5. Tech Savvy and should have worked on hyperlocal marketing
6. Produce well-researched ad content for campaigns.
7. Impeccable grasp of the English language, including idioms and current trends for ad copies content.
8. Focussed on increasing quality leads at the lowest possible cost
9. Should be able to manage budgets across different channels and keep a proper balance with marketing PnL
10. Should have a in-depth knowledge and understanding of Google(Search/Display/Discovery/YouTube/Performance Max/Remarketing) campaigns and Facebook (Catalog/Lead-Gen/Conversion) campaigns
11. Daily/Weekly/Monthly meetings with BU to understand requirement and maintain Demand and Supply.


Experience Range:

3 - 5 years

Educational Qualifications:

Any graduation,

Job Responsibilities:

  • Plans and executes Performance Marketing, Email, Social Media, and Display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Preparing well-structured content using all marketing campaigns.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.



Skills Required:

SEM, Performance Marketing, Online Marketing Analysis, Paid Media, Paid Content, Social Media Advertising,

Candidate Attributes:

  • Bachelor’s or master’s degree in marketing or a related field.
  • Proven working experience in digital marketing, particularly within the industry.
  • Solid knowledge of website and marketing analytics tools will be a plus (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, SimilarWeb etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines

Job Code: KL-U4TAHK2E
About Us
India’s largest auto-tech company and a one stop shop for an integrated auto- ecosystem play, to provide exceptional consumer experience through best-in-class product and tech innovations. With more than 91 million in monthly traffic, 52 million monthly unique visitors, 3.5 million YouTube subscribers and more than 10 million mobile app downloads, GirnarSoft group has become the largest consumer facing auto tech company in the country with 86% of the New Car Buyers who research online come to CarDekho.com. The Company is also a pioneer in introducing specialized portals like TyreDekho.com, TrucksDekho.com and CollegeDekho.com.

Presence in international markets under the brand names of ZigWheels and OTO, covering diverse countries such as Malaysia, Philippines, and Indonesia. OTO.com is the number one auto site in Indonesia.

We are looking for Tigers to roar!

If you believe you’re born to innovate great things. Well, you have come to the right place.
Why Us?
Organization:
1. Largest online auto platform and only company providing end-to-end customer value proposition for automotive purchase
2. Phenomenal growth story: Net Revenue grew 45% y-o-y in Q4FY21; Series E funded; recently entered the Unicorn club

Role:
1. Opportunity to make a real difference supplemented by great camaraderie, autonomy at work and super-fast speed to action
2. Avenues to explore self-interests / strengths and land in the right role

Leadership:
1. Humble, Capable and visionary leadership
2. Top-notch Advisory Board

Culture:
1. High on meritocracy: You hustle, you perform, you get rewarded
2. Deep rooted values (DELITE – Decisive, Empathy, Lean, Innovative, Trustworthy, Excellent Customer Service)