1. Managing all execution across Paid Channels(Google, Facebook, SMS, Notifications etc)
2. Provide internal reports on a regular basis
3. Plotting the plans for the digital channels whenever required
4. Meeting all the targets
5. Tech Savvy and should have worked on hyperlocal marketing
6. Produce well-researched ad content for campaigns.
7. Impeccable grasp of the English language, including idioms and current trends for ad copies content.
8. Focussed on increasing quality leads at the lowest possible cost
9. Should be able to manage budgets across different channels and keep a proper balance with marketing PnL
10. Should have a in-depth knowledge and understanding of Google(Search/Display/Discovery/YouTube/Performance Max/Remarketing) campaigns and Facebook (Catalog/Lead-Gen/Conversion) campaigns
11. Daily/Weekly/Monthly meetings with BU to understand requirement and maintain Demand and Supply.