- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Collaborate with internal and external stakeholders to identify/ curate noteworthy PR led campaigns
- Responsible for preparation of backgrounders and case studies on key issues
- Cultivate new relationships and build on existing relationships with journalists, bloggers, thought leaders, and influencers
- Manage the PR agency on a day-to-day basis
- Ability to curate stories work with various lines of business to tell powerful stories in a compelling manner
- Increase participation in high-impact events and awards
- Prepare analytical reports to showcase PR impact
- Proactively establish as well as deepen existing media relationships
- Monitor newsworthy developments and provide actionable PR insights