1.Planning & enabling business targets across the territory 2.Managing Revenue and Profitability/margins 3.On-boarding and Managing channel relationship 4.Maintaining strong relationships with regional business partners, with a focus on activating direct customer supply channels 5.Laying down the regional road-map for growth and profitability targets 6.Leading the plan of the operation with a focus on customer experience, revenue growth, and optimal resource utilization 7.Ensuring process and policy adherence across functions, with a focus on delivering the best-in-class customer experience 8. Enabling special/specific products & ensure a healthy mix 8. Building & scaling teams across the geography