1. Coordinate with internal teams (e.g. Marketing and Communications) to maximize brand consistency in all advertising efforts
2. Set objectives for the PR team and monitor team members’ performance
3. Cultivate and maintain relationships with media and influential professionals
4. Arrange interviews and press releases to promote our company and its products/services
5. Ensure brand consistency in all advertising efforts
6. Track and influence media coverage
7. Report on PR campaigns’ results
8. Manage sensitive issues to maintain company’s good reputation