· Conducting on-site and off-site analysis of your clients’ SEO competitors.
· Using programs such as Google Analytics to compile regular performance reports.
· Assisting the content team in the creation of high quality, informative SEO content.
· The creation of on-site and off-site SEO strategies for clients in various industries.
· Occasionally contributing to the company blog.
· Carrying out detailed keyword research according to the latest keyword strategies.
· Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
· Paying particular attention to any significant Google algorithmic changes.