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Associate Director, Marketing

  • Gurugram, Haryana, India
  • On Roll
  • Content & Marketing
  • 10 - 15 years
Job Title:

Associate Director, Marketing

Job Description:

About Company:
 
Launched in 2016, InsuranceDekho is India's leading Insurtech startup by Girnar Insurance Brokers Private Limited (Cardekho group). It enables its consumers to compare different insurance policies based on their requirements and offer them the best choices available as per their needs. In FY 2022, InsuranceDekho sourced 1000 crore premium and also sold 1MM policies in the last 9 months. The company currently has tie-ups with 43+ insurance companies.
 
At present, it has a partner presence in 1200 + cities and covers more than 93% pin codes across India. Over the last few months, InsuranceDekho has built an impressive partner ecosystem with more than 40,000 advisors across India and plans to onboard 1 million advisors by FY25
 
InsuranceDekho is headquartered in Jaipur and has offices in Gurgaon, Pune, Chandigarh, Ludhiana, Jaipur, Kolkata, Chennai, and Bengaluru.
 
The company aims to become a partner of choice for consumers, insurance companies as well as partner intermediaries in the auto, health and life insurance domain.

 

About the role:

Digital marketing professional with hands-on experience of growing and running digital channels - SEO, SEM, social media marketing, email marketing, re targeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels)

 

Responsibilities:

·         Strategize and own the entire marketing strategy to acquire customers through multiple paid marketing channels
·         Tracking and Owning ROI for marketing spend across channels including, but not limited to, Facebook/ Instagram/ Google
·         Be experimental in exploring new channels to drive traffic and acquisition
·         Grow and optimize the end-to-end PPC funnel (right from keyword research, bid management, writing ad and landing page copy)
·         Liaison with the design team to experiment new creative on daily/weekly basis
·         Work closely with developers and designers to build landing pages
·         Work closely with the Content and Outbound teams to run retargeting campaigns
·         Explore new and/or unconventional paid acquisition channels
·         Explore and manage all paid partnerships
·         Rigorously A/B test to maximize the ROI from each channel
·         Optimize website content, landing pages and paid search copy
·         Leveraging vernacular intelligence in all ads by coordinating with communities across languages.
·         Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
·         Lead, mentor and build the performance marketing team
 

Requirements:

·         5+ years of work experience in performance marketing with a reputable B2C company
·         Hands on experience in scaling the Gads campaign (Search, GDN, Smart, Performance Max, Retargeting) to deliver lead volume of 1L/month plus in controlled CAC
·         Tier 1 pedigree
·         IIT/ NIT/ Top Tier Engineering School/ IIM/Top Tier B-School/Performance Marketing Certification
·         Passion for startups


Experience Range:

10 - 15 years

Educational Qualifications:

Any graduation, and MBA/PGDM Marketing,

Job Responsibilities:

Responsibilities:

·         Strategize and own the entire marketing strategy to acquire customers through multiple paid marketing channels
·         Tracking and Owning ROI for marketing spend across channels including, but not limited to, Facebook/ Instagram/ Google
·         Be experimental in exploring new channels to drive traffic and acquisition
·         Grow and optimize the end-to-end PPC funnel (right from keyword research, bid management, writing ad and landing page copy)
·         Liaison with the design team to experiment new creative on daily/weekly basis
·         Work closely with developers and designers to build landing pages
·         Work closely with the Content and Outbound teams to run retargeting campaigns
·         Explore new and/or unconventional paid acquisition channels
·         Explore and manage all paid partnerships
·         Rigorously A/B test to maximize the ROI from each channel
·         Optimize website content, landing pages and paid search copy
·         Leveraging vernacular intelligence in all ads by coordinating with communities across languages.
·         Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
·         Lead, mentor and build the performance marketing team

Skills Required:

Performance Marketing, Branding,

Candidate Attributes:

NA

Job Code: KL-SV539D73
About Us
India’s largest auto-tech company and a one stop shop for an integrated auto- ecosystem play, to provide exceptional consumer experience through best-in-class product and tech innovations. With more than 91 million in monthly traffic, 52 million monthly unique visitors, 3.5 million YouTube subscribers and more than 10 million mobile app downloads, GirnarSoft group has become the largest consumer facing auto tech company in the country with 86% of the New Car Buyers who research online come to CarDekho.com. The Company is also a pioneer in introducing specialized portals like TyreDekho.com, TrucksDekho.com and CollegeDekho.com.

Presence in international markets under the brand names of ZigWheels and OTO, covering diverse countries such as Malaysia, Philippines, and Indonesia. OTO.com is the number one auto site in Indonesia.

We are looking for Tigers to roar!

If you believe you’re born to innovate great things. Well, you have come to the right place.
Why Us?
Organization:
1. Largest online auto platform and only company providing end-to-end customer value proposition for automotive purchase
2. Phenomenal growth story: Net Revenue grew 45% y-o-y in Q4FY21; Series E funded; recently entered the Unicorn club

Role:
1. Opportunity to make a real difference supplemented by great camaraderie, autonomy at work and super-fast speed to action
2. Avenues to explore self-interests / strengths and land in the right role

Leadership:
1. Humble, Capable and visionary leadership
2. Top-notch Advisory Board

Culture:
1. High on meritocracy: You hustle, you perform, you get rewarded
2. Deep rooted values (DELITE – Decisive, Empathy, Lean, Innovative, Trustworthy, Excellent Customer Service)