Support – Auto Media Ops
To own complete accountability of allocated client campaigns. Accountability will include:
1. Ads Delivery of all ad ops campaigns (taking campaigns live in time, quality control, troubleshooting, daily reporting, invoicing)
2. Coordinating with sales, marketing, technology and product departments for the success of campaign
3 - 5 years
B.Tech/B.E,
1. Drive Media Campaign Management and Client Servicing for Key Clients / Agencies
2. Work closely with Marketing, Key Account Managers, Sales Team regarding Leads and Display campaign
3. Display campaign setup and management.
4. Do necessary viewability and CTR optimization for CPM/ CPC campaigns.
5. Own end to end - QC ad-creatives, Tags, Tracker related to campaigns
6. Help Agency, Clients with campaign closure reports
7. Anticipate and identify issues with campaigns and ad-creative set-up, and provide troubleshooting support for trafficking issues related to creative, trafficking tags, etc.
8. Collaborate with Product & Marketing team regarding Lead flow
9. Collaboration with Marketing team regarding FB / Google Ads campaign optimization
10. Anticipate and identify issues regarding lead-flow and raise flags regarding corrective measures.
11. Adapt quickly to ever-changing client/Internal ask and should be able to handle high-pressure situation
Advertising Operations, Google Analytics,
Behavioral -
1. Good Analytical skills.
2. Hands on Excel, PowerPoint, Googlesheet
3. Excellent interpersonal and Should have good verbal and written communications skills
4.Multi-tasker who can prioritize multiple projects at a time and take initiatives
5. Good at Stakeholder Management & can collaborate across departments & business functions.
Technical -
1. Preferably familiar with ad-server like (DFP/admanager/zedo/ Openx/ Direct Track or Appnexus etc) regarding display advertising and should have 3 yrs Adops / mediaops experience
2. Affiliate / Performance business, Google Analytics, FB Ads, Google Ads knowledge will be Plus
3. Knowledge of Digital Marketing Industry and understanding of web standards such as HTML, XML, JS / JSON, Flash etc. is an advantage