Responsibilities:
· Orchestrating digital content strategies across all online platforms.
· Develop and deliver effective content for all online platforms.
· Acquire a strong understanding of the company's philosophy, business objectives, and brand messages.
· Adept in different writing styles - both consumer and business-related content.
· Work with cross-functional teams.
· Proofread content for errors and inconsistencies.
· Customize existing content for different platforms and audiences.
· Conduct keyword research and implement SEO best practices to drive traffic to the company websites and apps.
· Keep a pulse on trending/viral topics, content creators, and business-related topics to create potential story ideas and pegs.
· Recognize consumer demands and recommend different content angles and topics for driving organic traffic.
Requirements:
· Experience in content writing in Insurance Industry (preferably) or News Channels or Media Companies
· 5+ Years of SEO content writing Experience
· A knack for storytelling and the ability to creatively represent content and data for different stakeholders.
· Understanding and experience in drafting both creative and corporate content
· Excellent command of English
· Bachelor's degree