· Taking care of revenue from indirect sources including Google AdExchange, Google Open Bidding, Google Adsense, Ad Networks, Other SSP Partners, etc.
· Drive the Tag or Header Bidding integration of new demand partners and assess the revenue impact vis-a-vis integration effort through Product / Tech mediation
· End to end management of all partners including on-boarding, integration and monitoring along with weekly reporting and monthly invoicing.
· Revenue planning for achieving monthly, quarterly & annual revenue targets.
· Maximizing revenue and yield through optimizing pricing rules in Google Ad Exchange. Suggest changes / Developments across all Girnar sites to enhance Programmatic revenue
· Stakeholder Management and Monthly reporting of Programmatic KPI's to senior management