- Collaborate with business team to develop and own the marketing campaigns to increase awareness and lead generation from relevant personas
- End-to-end responsibility for conceptualizing, planning, executing, tracking, refining, and reporting on industry-focused integrated marketing campaigns
- Seamlessly execute integrated marketing campaigns across multiple platforms and channels to reach target personas at the right 'early consideration' timeframe
- Influence content team to create high-value marketing offers that educate, enlighten and entertain industry-wise / cross-industry audiences
- Setting up campaign materials like hosting the offer, landing pages, emails, social media posts, etc.
- Contribute market feedback to improve the end-value of industry-relevant content including website pages, blogs, thought leadership whitepapers, industry trends, etc.
- Track and report relevant metrics that measure the effectiveness of the marketing strategy, campaigns, and initiatives, and analyze performance for insights and improvements