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Marketing Manager

  • Gurugram, Haryana, India
  • On Roll
  • Content & Marketing
  • 2 - 5 years
Job Title:

Marketing Manager

Job Description:

- Collaborate with business team to develop and own the marketing campaigns to increase awareness and lead generation from relevant personas

- End-to-end responsibility for conceptualizing, planning, executing, tracking, refining, and reporting on industry-focused integrated marketing campaigns

- Seamlessly execute integrated marketing campaigns across multiple platforms and channels to reach target personas at the right 'early consideration' timeframe

- Influence content team to create high-value marketing offers that educate, enlighten and entertain industry-wise / cross-industry audiences

- Setting up campaign materials like hosting the offer, landing pages, emails, social media posts, etc.

- Contribute market feedback to improve the end-value of industry-relevant content including website pages, blogs, thought leadership whitepapers, industry trends, etc.

- Track and report relevant metrics that measure the effectiveness of the marketing strategy, campaigns, and initiatives, and analyze performance for insights and improvements

Experience Range:

2 - 5 years

Educational Qualifications:

Any graduation,

Job Responsibilities:

- Collaborate with business team to develop and own the marketing campaigns to increase awareness and lead generation from relevant personas

- End-to-end responsibility for conceptualizing, planning, executing, tracking, refining, and reporting on industry-focused integrated marketing campaigns

- Seamlessly execute integrated marketing campaigns across multiple platforms and channels to reach target personas at the right 'early consideration' timeframe

- Influence content team to create high-value marketing offers that educate, enlighten and entertain industry-wise / cross-industry audiences

- Setting up campaign materials like hosting the offer, landing pages, emails, social media posts, etc.

- Contribute market feedback to improve the end-value of industry-relevant content including website pages, blogs, thought leadership whitepapers, industry trends, etc.

- Track and report relevant metrics that measure the effectiveness of the marketing strategy, campaigns, and initiatives, and analyze performance for insights and improvements

Skills Required:

Marketing, Digital Marketing, Content marketing,

Candidate Attributes:

- Mandatory experience in conceptualizing, planning, and executing integrated marketing 

- Managing online marketing activities covering SEO, SEM, SMM, email, events, etc.

- In-depth understanding of platforms like Twitter, LinkedIn, Facebook, YouTube, etc.

- Strong project and stakeholder management skills

- Detail-oriented, organized, self-driven, and capable of handling multiple projects

- Excellent written and verbal, communication and presentation skills

- Should have team handling skills or handle a team

- Well versed with current affairs, industry trends, and understanding of business and market conditions

Job Code: KL-9938PK5D
About Us
India’s largest auto-tech company and a one stop shop for an integrated auto- ecosystem play, to provide exceptional consumer experience through best-in-class product and tech innovations. With more than 91 million in monthly traffic, 52 million monthly unique visitors, 3.5 million YouTube subscribers and more than 10 million mobile app downloads, GirnarSoft group has become the largest consumer facing auto tech company in the country with 86% of the New Car Buyers who research online come to CarDekho.com. The Company is also a pioneer in introducing specialized portals like TyreDekho.com, TrucksDekho.com and CollegeDekho.com.

Presence in international markets under the brand names of ZigWheels and OTO, covering diverse countries such as Malaysia, Philippines, and Indonesia. OTO.com is the number one auto site in Indonesia.

We are looking for Tigers to roar!

If you believe you’re born to innovate great things. Well, you have come to the right place.
Why Us?
Organization:
1. Largest online auto platform and only company providing end-to-end customer value proposition for automotive purchase
2. Phenomenal growth story: Net Revenue grew 45% y-o-y in Q4FY21; Series E funded; recently entered the Unicorn club

Role:
1. Opportunity to make a real difference supplemented by great camaraderie, autonomy at work and super-fast speed to action
2. Avenues to explore self-interests / strengths and land in the right role

Leadership:
1. Humble, Capable and visionary leadership
2. Top-notch Advisory Board

Culture:
1. High on meritocracy: You hustle, you perform, you get rewarded
2. Deep rooted values (DELITE – Decisive, Empathy, Lean, Innovative, Trustworthy, Excellent Customer Service)