Senior Digital Marketing Manager
1. Hands-On experience with Google AdWords account management
2. Must be managing Google AdWords spends of at least INR 10 Lacs per month
3. Experienced with measuring performance campaigns in Google Analytics
4. Sound understanding of attribution models and attribution windows
5. Hands-on experience of creating AdWords accounts, managing campaigns, optimizing across campaign, ad group, text ad, and keyword levels
6. Campaign structuring experience for re-marketing and marketing lists creation
7. Sound understanding of running various campaigns and structuring the campaigns on keywords falling at various levels of the funnel
8. Excellent Excel skills – vlookup, table creation formats, pivots, etc.
9. Ability to work on excel and showcase journeys from impression to sale with performance metrics.
10. Deep knowledge of auction insights and keyword research.
11. Must have managed two out of the three – Google AdWords, Microsoft Bing, Facebook Ads.
12. Understanding of portfolio bidding strategies
3 - 8 years
Mange Paid Marketing Initiatives for InsuranceDekho
Google AdWords, Facebook Ads Manager, Media Planning,
Attention to Detail, Analytical