Associate Director - Creative & Social Media, NCBD
We are looking for an individual for planning and managing marketing campaigns that promote a company's brand, products, and services.
If you live and breathe digital marketing, we want to talk to you. We are looking for an Digital Marketing (Senior Role) to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain social media presence for 1000+ Dealers including social media management, performance marketing, sales enabling etc
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies with various sales and internal teams.
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with internal BU Heads
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
8 - 10 years
Any graduation, and Any PG and Any Doctorate
Digital Marketing, SEO, Affiliate, Social Media,