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SEO Manager
Job Title:
SEO Manager
Job Description:
SEO Manager
Job description:
1. Develop and execute short-term & long-term successful SEO strategies
2. Conducting keyword research, identifying content scope/strategy to guide content teams
3. Review technical SEO issues and recommend fixes
4. Optimize website content and landing pages based on user intent, UX, and mobile-first approach
5. Manage off-page optimization projects (e.g. link-building)
6. In-depth reporting & monitoring of SEO & business performance metrics
7. Keep abreast of SEO and integrated marketing trends
8. Competition analysis to identify gaps and trends
9. Define business requirements and coordinate with the technology team to get SEO recommendations implemented and track the impact of each SEO initiative
10. Managing SEO & content agencies/team for the requirement with proper tracking and follow-ups
11. Continuously updating the website based on fresh SEO trends, Google core updates, and internet marketing industry trends.
Compulsory Skillset:
• Data-centric and experimental approach
• Ability to perform root-cause analysis for movement in ranking, traffic, and conversion funnel metrics
• Fluent in technical SEO aspects – core web vitals, siloing, breadcrumbs, page structure, JS/CSS troubleshooting.
• Ability to prioritize SEO implementations based on expected business impact and effort required
• Comfortable working in a strong performance-focused digital role with a keen eye for optimization opportunities
• Working knowledge of Excel (vlookup, filters, pivot tables) is needed with extensive working capability on spreadsheets
• Working knowledge of Google Analytics, GSC, Moz, Ahref, SEMRush.
• Knowledge of HTML/CSS
Desirable Skillset:
• Good with mental maths/logic/data interpretation/problem solving
• Keen eye for user experience aspects
• Familiarity with enterprise CMS platforms
• Strong understanding of different attribution models
• Ability to merge digital knowledge with performance requirements for insurance after understanding various insurance industry products and parameters
• Experienced in managing SEO for large portals, preferably e-commerce or BFSI (MAUs > 1Mn)
Experience Range:
3 - 7 years
Educational Qualifications:
Any graduation,
Job Responsibilities:
1. Develop and execute short-term & long-term successful SEO strategies
2. Conducting keyword research, identifying content scope/strategy to guide content teams
3. Review technical SEO issues and recommend fixes
4. Optimize website content and landing pages based on user intent, UX, and mobile-first approach
5. Manage off-page optimization projects (e.g. link-building)
6. In-depth reporting & monitoring of SEO & business performance metrics
7. Keep abreast of SEO and integrated marketing trends
8. Competition analysis to identify gaps and trends
9. Define business requirements and coordinate with the technology team to get SEO recommendations implemented and track the impact of each SEO initiative
10. Managing SEO & content agencies/team for the requirement with proper tracking and follow-ups
11. Continuously updating the website based on fresh SEO trends, Google core updates, and internet marketing industry trends.
Skills Required:
Search Engine Optimization (SEO), Search Engine Ranking, E-commerce SEO, Off-Page SEO, SEO, SEO Audits,
Candidate Attributes:
Compulsory Skillset:
• Data-centric and experimental approach
• Ability to perform root-cause analysis for movement in ranking, traffic, and conversion funnel metrics
• Fluent in technical SEO aspects – core web vitals, siloing, breadcrumbs, page structure, JS/CSS troubleshooting.
• Ability to prioritize SEO implementations based on expected business impact and effort required
• Comfortable working in a strong performance-focused digital role with a keen eye for optimization opportunities
• Working knowledge of Excel (vlookup, filters, pivot tables) is needed with extensive working capability on spreadsheets
• Working knowledge of Google Analytics, GSC, Moz, Ahref, SEMRush.
• Knowledge of HTML/CSS
Desirable Skillset:
• Good with mental maths/logic/data interpretation/problem solving
• Keen eye for user experience aspects
• Familiarity with enterprise CMS platforms
• Strong understanding of different attribution models
• Ability to merge digital knowledge with performance requirements for insurance after understanding various insurance industry products and parameters
• Experienced in managing SEO for large portals, preferably e-commerce or BFSI (MAUs > 1Mn)
Job Code: KL-72U8D573
About Us
India’s largest auto-tech company and a one stop shop for an integrated auto- ecosystem play, to provide exceptional consumer experience through best-in-class product and tech innovations. With more than 91 million in monthly traffic, 52 million monthly unique visitors, 3.5 million YouTube subscribers and more than 10 million mobile app downloads, GirnarSoft group has become the largest consumer facing auto tech company in the country with 86% of the New Car Buyers who research online come to CarDekho.com. The Company is also a pioneer in introducing specialized portals like TyreDekho.com, TrucksDekho.com and CollegeDekho.com.
Presence in international markets under the brand names of ZigWheels and OTO, covering diverse countries such as Malaysia, Philippines, and Indonesia. OTO.com is the number one auto site in Indonesia.
We are looking for Tigers to roar!
If you believe you’re born to innovate great things. Well, you have come to the right place.
Presence in international markets under the brand names of ZigWheels and OTO, covering diverse countries such as Malaysia, Philippines, and Indonesia. OTO.com is the number one auto site in Indonesia.
We are looking for Tigers to roar!
If you believe you’re born to innovate great things. Well, you have come to the right place.
Why Us?
Organization:
1. Largest online auto platform and only company providing end-to-end customer value proposition for automotive purchase
2. Phenomenal growth story: Net Revenue grew 45% y-o-y in Q4FY21; Series E funded; recently entered the Unicorn club
Role:
1. Opportunity to make a real difference supplemented by great camaraderie, autonomy at work and super-fast speed to action
2. Avenues to explore self-interests / strengths and land in the right role
Leadership:
1. Humble, Capable and visionary leadership
2. Top-notch Advisory Board
Culture:
1. High on meritocracy: You hustle, you perform, you get rewarded
2. Deep rooted values (DELITE – Decisive, Empathy, Lean, Innovative, Trustworthy, Excellent Customer Service)
1. Largest online auto platform and only company providing end-to-end customer value proposition for automotive purchase
2. Phenomenal growth story: Net Revenue grew 45% y-o-y in Q4FY21; Series E funded; recently entered the Unicorn club
Role:
1. Opportunity to make a real difference supplemented by great camaraderie, autonomy at work and super-fast speed to action
2. Avenues to explore self-interests / strengths and land in the right role
Leadership:
1. Humble, Capable and visionary leadership
2. Top-notch Advisory Board
Culture:
1. High on meritocracy: You hustle, you perform, you get rewarded
2. Deep rooted values (DELITE – Decisive, Empathy, Lean, Innovative, Trustworthy, Excellent Customer Service)
