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KAM - Digital Marketing (C2D)
Job Title:
KAM - Digital Marketing (C2D)
Job Description:
We are looking for an individual for planning and managing marketing campaigns that promote a company’s brand, products, and services.
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Experience Range:
8 - 12 years
Educational Qualifications:
Any graduation, and Any PG
Job Responsibilities:
Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with internal BU Heads
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Skills Required:
Google AdWords, PPC, Facebook, Facebook Ads Manager, Business Analysis, Business Profitability, Microsoft Excel, Digital Strategy,
Candidate Attributes:
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Job Code: KL-G5XNXMQZ
About Us
India’s largest auto-tech company and a one stop shop for an integrated auto- ecosystem play, to provide exceptional consumer experience through best-in-class product and tech innovations. With more than 91 million in monthly traffic, 52 million monthly unique visitors, 3.5 million YouTube subscribers and more than 10 million mobile app downloads, GirnarSoft group has become the largest consumer facing auto tech company in the country with 86% of the New Car Buyers who research online come to CarDekho.com. The Company is also a pioneer in introducing specialized portals like TyreDekho.com, TrucksDekho.com and CollegeDekho.com.
Presence in international markets under the brand names of ZigWheels and OTO, covering diverse countries such as Malaysia, Philippines, and Indonesia. OTO.com is the number one auto site in Indonesia.
We are looking for Tigers to roar!
If you believe you’re born to innovate great things. Well, you have come to the right place.
Presence in international markets under the brand names of ZigWheels and OTO, covering diverse countries such as Malaysia, Philippines, and Indonesia. OTO.com is the number one auto site in Indonesia.
We are looking for Tigers to roar!
If you believe you’re born to innovate great things. Well, you have come to the right place.
Why Us?
Organization:
1. Largest online auto platform and only company providing end-to-end customer value proposition for automotive purchase
2. Phenomenal growth story: Net Revenue grew 45% y-o-y in Q4FY21; Series E funded; recently entered the Unicorn club
Role:
1. Opportunity to make a real difference supplemented by great camaraderie, autonomy at work and super-fast speed to action
2. Avenues to explore self-interests / strengths and land in the right role
Leadership:
1. Humble, Capable and visionary leadership
2. Top-notch Advisory Board
Culture:
1. High on meritocracy: You hustle, you perform, you get rewarded
2. Deep rooted values (DELITE – Decisive, Empathy, Lean, Innovative, Trustworthy, Excellent Customer Service)
1. Largest online auto platform and only company providing end-to-end customer value proposition for automotive purchase
2. Phenomenal growth story: Net Revenue grew 45% y-o-y in Q4FY21; Series E funded; recently entered the Unicorn club
Role:
1. Opportunity to make a real difference supplemented by great camaraderie, autonomy at work and super-fast speed to action
2. Avenues to explore self-interests / strengths and land in the right role
Leadership:
1. Humble, Capable and visionary leadership
2. Top-notch Advisory Board
Culture:
1. High on meritocracy: You hustle, you perform, you get rewarded
2. Deep rooted values (DELITE – Decisive, Empathy, Lean, Innovative, Trustworthy, Excellent Customer Service)
