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Head - Ad Tech Solutions
Job Title:
Head - Ad Tech Solutions
Job Description:
Heading AdTech solutions product strategy (product, positioning, pricing, GTM)
Experience Range:
10 - 15 years
Educational Qualifications:
B.Tech/B.E,
Job Responsibilities:
1. Defines the product vision - Programmatic and Direct Sales, strategy and roadmap for ad tech solutions, continuously striving to bring newer and innovative solutions to market that helps unlock higher revenue and share of wallet.
2. Understands market requirements, acting as the enterprise customer advocate, gathering, managing and prioritizing market/customer
3. Develops business case for new ad solutions and improvements to existing solutions basis market requirement, technology development, and commercial ROI
4. Builds new and innovative advertising solutions by working internally with technology, engineering, design, marketing, SEO and service delivery teams.
5. Develops product positioning, packaging, pricing and market proposition including product documentation (pitch, fitment, details, etc)
6. Enables sales teams to sell newer and innovative ad tech solutions, including product presentations, trainings, and going alongside sales to help win new customers
7. Drives product revenues by working closely with cluster sales teams; is responsible for forecasting product revenue for the quarter and for the year
8. Makes excellent proposals and presentations to clients with a precise display of their visibility when placed in the online space.
9. Keep abreast of competition, and how customers think of and buy ad solutions. Is a thought leader in Ad Tech
10. Designing Advertisement, Brand and email campaigns to spread awareness and drive interest in the new products and propositions.
Programmatic Deployment
1. An indepth understand of programmatic ecosystem.
2. Understaning of deployment and building the right programatic structure
3. Managing existing partners and onboarding new partners while taking care of reporting, invoicing and yield optimization.
4. Constantly identify new opportunities and collaborate on strategic optimizations with the existing core demand partners. Create strategies to increase alternate revenue and present the same to senior leadership.
Programmatic Monetization
1. Owning display P/L for girnar ecosystem and working towards creating alternate revenue opportunites to increase Yield and revenue.
Skills Required:
media savviness, programmatic,
Candidate Attributes:
• Understanding of Programmatic channel
• Should have an experience of setting up programmatic channel for Automated sales or direct sales for a publisher
• Product Management experience
• Very strong stakeholder management skills. Ability to build alliances and get work done in a cross-functional environment
• Media savviness and have good understanding of the client/agency ecosystem and a working knowledge of media planning and brand management
• Data driven approach and can thrive in a multi stakeholder environment.
• Effective communicator and can present and influence credibly and effectively at all levels of the organization.
• Excellent listening, negotiation, and presentation skills
• Good understanding of Auto OEM’s, their brands, product portfolio, marketing strategies
Job Code: KL-8MLVGXTK
About Us
India’s largest auto-tech company and a one stop shop for an integrated auto- ecosystem play, to provide exceptional consumer experience through best-in-class product and tech innovations. With more than 91 million in monthly traffic, 52 million monthly unique visitors, 3.5 million YouTube subscribers and more than 10 million mobile app downloads, GirnarSoft group has become the largest consumer facing auto tech company in the country with 86% of the New Car Buyers who research online come to CarDekho.com. The Company is also a pioneer in introducing specialized portals like TyreDekho.com, TrucksDekho.com and CollegeDekho.com.
Presence in international markets under the brand names of ZigWheels and OTO, covering diverse countries such as Malaysia, Philippines, and Indonesia. OTO.com is the number one auto site in Indonesia.
We are looking for Tigers to roar!
If you believe you’re born to innovate great things. Well, you have come to the right place.
Presence in international markets under the brand names of ZigWheels and OTO, covering diverse countries such as Malaysia, Philippines, and Indonesia. OTO.com is the number one auto site in Indonesia.
We are looking for Tigers to roar!
If you believe you’re born to innovate great things. Well, you have come to the right place.
Why Us?
Organization:
1. Largest online auto platform and only company providing end-to-end customer value proposition for automotive purchase
2. Phenomenal growth story: Net Revenue grew 45% y-o-y in Q4FY21; Series E funded; recently entered the Unicorn club
Role:
1. Opportunity to make a real difference supplemented by great camaraderie, autonomy at work and super-fast speed to action
2. Avenues to explore self-interests / strengths and land in the right role
Leadership:
1. Humble, Capable and visionary leadership
2. Top-notch Advisory Board
Culture:
1. High on meritocracy: You hustle, you perform, you get rewarded
2. Deep rooted values (DELITE – Decisive, Empathy, Lean, Innovative, Trustworthy, Excellent Customer Service)
1. Largest online auto platform and only company providing end-to-end customer value proposition for automotive purchase
2. Phenomenal growth story: Net Revenue grew 45% y-o-y in Q4FY21; Series E funded; recently entered the Unicorn club
Role:
1. Opportunity to make a real difference supplemented by great camaraderie, autonomy at work and super-fast speed to action
2. Avenues to explore self-interests / strengths and land in the right role
Leadership:
1. Humble, Capable and visionary leadership
2. Top-notch Advisory Board
Culture:
1. High on meritocracy: You hustle, you perform, you get rewarded
2. Deep rooted values (DELITE – Decisive, Empathy, Lean, Innovative, Trustworthy, Excellent Customer Service)
