Lead – Strategic Alliances and Partnerships

About ekincare

Join the fastest growing health benefits platform in India. ekincare is a Series A funded startup, Operating in one of the few industries with tailwinds from COVID-19. We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion dollar corporate health benefits market. Trusted by Fortune 500 companies, predictive, and personalized platform, helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement.

Recognized for our innovations by NASSCOM (10 most innovative start-ups), Aegis Graham Bell Awards (Most innovative enterprise app), and named as the best "Healthy Workplace Brand" in the IHW Summit.

If you are ambitious, willing to solve some of the toughest problems, and excited to apply your skills towards making India Inc. healthy, come, join us!

Some things we are proud of
1. Introducing the family doctor concept in teleconsultations, which is on its way to becoming the de facto standard in the industry.
2. Creating a state of the art digitization AI, that unlocks a whole new world of healthcare data, that forms the core of our recommendation engine.
3. MNCs that sell health benefits to other companies, use us for their employee health benefits

For more details about us please visit www.ekincare.com


About the role

ekincare is looking for a Lead- Strategic Alliances and Partnerships, who will be responsible for identifying and onboarding new strategic partners in order to achieve budgeted targets.
The candidate should have hands on and direct experience on building brand new alliance partners and driving business outcomes

Location – Hyderabad
The Role – Lead – Strategic Alliances and Partnerships
Reporting to – VP- Marketing

Job Description

● Identify and build a strong pipeline of strategic partners that deliver the next level of growth for the Company

● Identify, onboard, and close Strategic campaigns for marketing

● Actively work with functional teams to execute end to end campaigns including pre & post-campaign tasks


● Negotiating attractive partnership deals and ensuring mutually beneficial partnership terms that are in line with business objectives and strategy.

● Maintaining and deepening relationships with existing partners and developing metrics to measure ROI from partnerships.

● Plan approaches pitches, and own all business metrics and growth for the Partnerships line of business

● Conceptualize, execute and develop strategic alliances with companies having a good SME and corporate client base, that will accelerate innovation and revenue growth across a range of products

● Grow the relationship and revenue potential with these strategic partners and deepen relations with partners by looking at opportunities for upselling and cross-selling.


Desired skill set required
● A passionate marketeer!!!
● Understand how marketing campaigns are structured with partners
● Excellent verbal and written communication skills
● Ability to work collaboratively in a team environment as well as cross-functional teams
● Ability to create deal structures and creative critical thinking
● Proficiency in MS Excel, MS, Word, and MS PowerPoint


A successful candidate for this role must require,

● Prior experience in a similar role and a strong track record of success in building strategic partnerships
● Experience in building and growing alliances with SME and B2B aggregators, comfort with technology and digital platforms
● Have the ability to influence others and connect with clients at various serious levels
● Have the ability to drive channel lead generation and joint marketing programs



Culture fit is very important to us

The values we cherish at ekincare
● Customer Centricity (Empathizing with the customer)
● Ownership (Taking pride in one’s work)
● Impact (Leaving a mark by solving the hardest problems)
● Courage (to do the right thing)