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Executive - Marketing
Job Title:
Executive - Marketing
Job Description:
IDfy helps businesses engage with genuine people. We provide verification solutions that accurately identify
entities to prevent fraud and reduce risk. Our solutions increase trust and safety while adding the least
possible friction.
IDfy’s AI helps validate identity documents, verify their credentials, recognize faces and automate
workflows. This allows our clients to streamline customer KYC and smoothen employee onboarding. It also
helps reduce transaction risks among digital marketplaces.
IDfy is a market leader in this space in India with more than 500 customers. Our customers include India's
largest banks (HDFC Bank, Kotak Mahindra Bank, IndusInd Bank, IDFC), wallets (PhonePe, Paytm, Ola
Money), lenders (ABFL, IIFL, Tata Capital), Sharing economy / eCommerce giants (Amazon, Airbnb, Ola,
Zoomcar, Dream11) etc. Our partners include transUnion, IBM, Salesforce, CRM Next, Google, Visa and
many more.
You will be responsible for planning and executive content marketing & branding campaigns for specific
industries / products.
This is an opportunity to kick-off a career in Marketing and Branding in the B2B / SaaS / Technology sector.
Experience Range:
0 - 2 years
Educational Qualifications:
Any graduation ,and MBA/PGDM in Marketing
Job Responsibilities:
You will be responsible for planning and executive content marketing & branding campaigns for specific
industries / products. This will involve
1. Creating industry-specific content
2. Building content-driven domain authority and search engine indexing
3. Creating Thought Leadership content for industry solutions
4. Lead generation through content marketing
5. Running email campaigns
6. Moving leads through the lifecycle
7. Conceptualizing and executing lead nurturing activities like newsletters, webinars, and events
8. Market, competition, and industry research
9. Creating presentations, brochures, case studies for sales teams
10. Creating lead magnets like white papers and ebooks
Our Market Development teams are aligned along industry verticals. You will have to understand the
nuances of each industry, our solutions for them, and be able to craft content and communications
addressing pain points of specific industries and user personas.
Skills Required:
Marketing Executive , B2B Marketing , Branding
Candidate Attributes:
You should be a storyteller with the penchant for creating interesting narratives and telling them in different
ways including long form writing, short form posts, pictures, video scripts, animation scripts and
presentations.
You should be proficient in English with the ability to write quirky as well as serious business language.
You should be creative and be able to come up with new engagement ideas.
You should have a good aesthetic and design sense.
You should understand the fundamentals of SEO keywords and how to use them for effective content
creation.
You should have a basic understanding of marketing fundamentals like funnels and conversions.
You should have working knowledge of PowerPoint, Word, and Excel.
Job Code: KL-EYQPNTHR
About Us
Eliminate Fraud. Establish Trust.
IDfy is an Integrated Identity Platform offering products and solutions for KYC, KYB, Background Verifications, Risk Mitigation, Digital Onboarding and Digital Privacy.
We establish trust while delivering a frictionless experience for you, your employees, customers and partners.
Only IDfy combines enterprise-grade technology with business understanding and has the widest breadth of offerings in the industry.
With more than 12+ years of experience and 2 million verifications per day, we are pioneers in this industry.
Our clients include HDFC Bank, Induslnd Bank, Zomato, Amazon, PhonePe, Paytm, HUL and many others.
We have successfully raised $27M from Elev8 Venture Partners, KB Investment, and Tenacity Ventures!
IDfy is an Integrated Identity Platform offering products and solutions for KYC, KYB, Background Verifications, Risk Mitigation, Digital Onboarding and Digital Privacy.
We establish trust while delivering a frictionless experience for you, your employees, customers and partners.
Only IDfy combines enterprise-grade technology with business understanding and has the widest breadth of offerings in the industry.
With more than 12+ years of experience and 2 million verifications per day, we are pioneers in this industry.
Our clients include HDFC Bank, Induslnd Bank, Zomato, Amazon, PhonePe, Paytm, HUL and many others.
We have successfully raised $27M from Elev8 Venture Partners, KB Investment, and Tenacity Ventures!
Why Us?
At IDfy, you will work on the entire end-to-end solution rather than a small cog of a giant wheel.
Thanks to our problem-centric approach, one in which we find the right technology to solve a problem rather than the other way around, you will always be working on the latest technologies.
You should be sold by now, but if you're not, here's some more. You'll have the chance to brainstorm in bean bags, strategise over foosball, and collaborate with a crew that's as quirky as it is brilliant.
Thanks to our problem-centric approach, one in which we find the right technology to solve a problem rather than the other way around, you will always be working on the latest technologies.
You should be sold by now, but if you're not, here's some more. You'll have the chance to brainstorm in bean bags, strategise over foosball, and collaborate with a crew that's as quirky as it is brilliant.
