!
Oops. This position is closed.
Asst. Manager - Product Marketing
Job Title:
Asst. Manager - Product Marketing
Job Description:
IDfy is the Fintech ScaleUp of the Year 2021.
We build technology products that identify people accurately. This helps businesses prevent fraud and engage with the genuine with the least amount of friction. If you have opened an account with HDFC Bank or ordered from Amazon and Zomato or transacted through Paytm and BharatPe or played on Dream11 and MPL, you might have already experienced IDfy. Without even knowing it. Well…that’s just how we roll. IDfy has authenticated 100 million people and aims to help bring half a billion people into the formal economy over the next two years. IDfy’s investors include TransUnion, MegaDelta Capital, BEENEXT, and Dream Incubator. Blume Ventures is an early investor and continues to place their faith in us.
We build technology products that identify people accurately. This helps businesses prevent fraud and engage with the genuine with the least amount of friction. If you have opened an account with HDFC Bank or ordered from Amazon and Zomato or transacted through Paytm and BharatPe or played on Dream11 and MPL, you might have already experienced IDfy. Without even knowing it. Well…that’s just how we roll. IDfy has authenticated 100 million people and aims to help bring half a billion people into the formal economy over the next two years. IDfy’s investors include TransUnion, MegaDelta Capital, BEENEXT, and Dream Incubator. Blume Ventures is an early investor and continues to place their faith in us.
Experience Range:
1 - 5 years
Educational Qualifications:
Any graduation, and MBA/PGDM Marketing,
Job Responsibilities:
We’re looking for an Asst.Manager - Product Marketing to develop and execute marketing strategies to increase product awareness and adoption. If you're a passionate, experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for. Your projects will be yours to run, as long as they align with company objectives and brand guidelines
- Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
- Conceptualize and craft educational product and solution content for a variety of platforms
- Be the authority on the customer, the industry trends, and the other industry players
- Craft high-value sales tools, training, and collateral
- Develop and implement strategies to drive awareness and demand
- Serve as a company spokesperson and go-to product expert
Skills Required:
B2B Marketing, Brand Communication, Marketing Initiatives, Brand Building, Content development, Brand Advertising, Marketing, Sales Collaterals,
Candidate Attributes:
- MBA with 2-4 years of experience
- Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing
- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
Job Code: KL-VZUG738X
About Us
Eliminate Fraud. Establish Trust.
IDfy is an Integrated Identity Platform offering products and solutions for KYC, KYB, Background Verifications, Risk Mitigation, Digital Onboarding and Digital Privacy.
We establish trust while delivering a frictionless experience for you, your employees, customers and partners.
Only IDfy combines enterprise-grade technology with business understanding and has the widest breadth of offerings in the industry.
With more than 12+ years of experience and 2 million verifications per day, we are pioneers in this industry.
Our clients include HDFC Bank, Induslnd Bank, Zomato, Amazon, PhonePe, Paytm, HUL and many others.
We have successfully raised $27M from Elev8 Venture Partners, KB Investment, and Tenacity Ventures!
IDfy is an Integrated Identity Platform offering products and solutions for KYC, KYB, Background Verifications, Risk Mitigation, Digital Onboarding and Digital Privacy.
We establish trust while delivering a frictionless experience for you, your employees, customers and partners.
Only IDfy combines enterprise-grade technology with business understanding and has the widest breadth of offerings in the industry.
With more than 12+ years of experience and 2 million verifications per day, we are pioneers in this industry.
Our clients include HDFC Bank, Induslnd Bank, Zomato, Amazon, PhonePe, Paytm, HUL and many others.
We have successfully raised $27M from Elev8 Venture Partners, KB Investment, and Tenacity Ventures!
Why Us?
At IDfy, you will work on the entire end-to-end solution rather than a small cog of a giant wheel.
Thanks to our problem-centric approach, one in which we find the right technology to solve a problem rather than the other way around, you will always be working on the latest technologies.
You should be sold by now, but if you're not, here's some more. You'll have the chance to brainstorm in bean bags, strategise over foosball, and collaborate with a crew that's as quirky as it is brilliant.
Thanks to our problem-centric approach, one in which we find the right technology to solve a problem rather than the other way around, you will always be working on the latest technologies.
You should be sold by now, but if you're not, here's some more. You'll have the chance to brainstorm in bean bags, strategise over foosball, and collaborate with a crew that's as quirky as it is brilliant.
